2008 was a record year for Nu Skin Enterprises. Now get ready for 2009 to be another spectacular year! We've come a long way as we celebrate 25 years of demonstrating the Nu Skin difference. Though we began in 1984 in a tiny start-up office, today the whole world can see a company with truly superior people, innovative products, an inspiring culture, and an amazing opportunity. We will be talking about these competitive advantages all year long.
People: Nu Skin people are the cream of the crop. This year we'll highlight the Nu Skin difference by filming a 25th Anniversary edition of the much-loved Values Video, which has been a great tool to describe what being a "Force for Good" is all about. And, the Success Formula is currently being updated to offer every distributor the wisdom of those who have been instrumental in our success over the years.
Product: Never in our history have we had a more compelling product strategy. This year we'll be capitalizing on our revolutionary ageLOC technology as we alone deliver complete anti-aging solutions that address not only superficial signs of aging, but also internal sources that age us from the inside out. ageLOC technology will bridge both our personal care and nutritional product lines and will distinguish the Nu Skin opportunity from all others in the booming anti-aging market.
Culture: We share your passion to continue to make a difference in the world. The Nu Skin Force for Good Foundation is growing into an incredible success and your desires to continue to make a difference in the lives of people around the world are being realized. We're planning another trip to Malawi this spring to participate in the first graduation ceremony at the School for Agricultural Independence in Mtalimanja Village and welcome a new class for learning and residency. It is truly amazing that the Nu Skin family has now donated more than 140 million VitaMeals since we began the Nourish the Children initiative in 2002. Together we are saving hundreds of thousands of lives. Just think how many more children we'll be able to nourish this year!
Opportunity: Frankly, we are the luckiest people on earth. At this time in history, the world desperately needs what we have to offer. Now is the time to "unloc" your future and qualify for the Star Potential Global Celebration at the Nokia Theater in Los Angeles in October. This historic event will be preceded by a world-class Team Elite Baltic Cruise in June. And at what better place could we possibly celebrate your success than at an awards banquet at the same location of the Nobel Banquet in Stockholm, Sweden? This trip will be a landmark event in Nu Skin history.
Yes, we have come a long way. But we have much further to go to become the world's leading direct selling company by generating more income for you than any other company. This is our vision and our destiny! There's never been a better time for Nu Skin Enterprises. We look forward to celebrating your success throughout 2009.
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